“A fascinating thing about mindsets is that the positive ones build on one another, and the negative ones do too. They spiral, or snowball, one onto the next.”— Alex Goldfayn

I have a great T-shirt that is bright orange with the word BOLD front and center. One of the reasons I love the shirt is that one of my sons enjoys covering up the B which he finds quite hilarious. But my main attachment to the shirt is that my consultant & author friend Alex Goldfayn gave it to me when I bought his book. I was delighted to see that his book is doing quite well. I even found it at an airport display of great books. It is a book about growing “confidence, happiness, and sales”. While the focus is on sales, the lessons in the book are great for any leader. Here are three of the critical lessons I loved.
  • Do the most important things first, even when they are hard or scary. 
    As Frank Herbert wrote in Dune, “Fear is the mind-killer.” Alex writes persuasively about why it is essential to overcome fear – and better yet, how to master your confidence over fear.
  • Be persistent and patient. 
    Even when doing the right thing the right way, you may not get immediate perfect results. Be persistent. Be patient. The book contains many examples that demonstrate why this is key to success.
  • Work with joy. 
    Alex details why no one enjoys buying from someone who is stressed. My own extension of that is that people would rather follow a leader who leads with confidence and joy.

Be bold!  Do good in the world.

Yours in the calm pursuit of excellence,

Alan Willett
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