When creating something new, whether it be a book, a new marketing campaign, or a new software system, many people have a tendency to want to do it “all by themselves”.
There is a hesitation to engage others and get early feedback on unformed ideas or unpolished work. There is a belief that seeking criticism will sidetrack the process of creation and a reluctance to reveal a product that is in its working stages.
Perhaps people develop this aversion because of previous bad experiences.
I know that I personally have been in situations where I was required to have early-stage product reviews and then received a lot of useless feedback. The worst part was that, according to the process, I had to follow up on each useless item with each reviewer. I had to either make the change or justify why I was rejecting it.
I know others who have received significant feedback that was full of “judgment” which was difficult to recover from. They felt that the feedback they received was aimed at tearing down the product rather than giving them useful suggestions for improvement.
So I understand the aversion. Critics can create speed bumps or even roadblocks when their criticism isn’t contained within the boundaries of our real needs.
Yet how do you know if you are on target without this early feedback?
To get speed boosters that accelerate your path to true value, you need to have critics you can trust.
Here are three keys to finding trusted critics who will actually propel your ideas to the destination desired.